NER Data Corporation -- a new company that brings forth forty years of history and experience combined with the energy and drive of a start up enterprise!
We bring forward with us our legacy of quality, service, innovation, and a history of helping our resellers enhance their business by bringing new products, services, and solutions to the marketplace. All of our offerings today are designed to lower the ultimate end users total cost of ownership in their IT enterprise; whether in their print or server environments. I have communicated directly to most of you through email blasts over the last year giving you updates on our September 2009 selection as an HP Collaborative Infrastructure Partner (CLIP Program); the December 2009 sale of our Image1 and Imaging Supplies business units to Clover; the strengthening of our partnership with United Stationers in early April 2010; and an open letter later that month explaining how all of these announcements interrelate. Today I am proud and excited to introduce you to the new identity of the NER that we have been striving to build for the past several years.
You may note that the word “Products” has been dropped from the company name. The simple reason is that our legacy focus on quality manufacturing of commodity products has changed to a focus on programs, service, solutions, and other higher value added offerings. Our concentrated focus on Managed Print Services and Data Center Infrastructure Optimization is led through consultative services in the data center, business process outsourcing for managed print, and the products that follow to lower the end users total cost of ownership. We have transitioned from a company name that was identified by the letters NER printed from a dot matrix impact printer to a name and a logo that is clean, crisp, and represents our future.
The icon on the side of the name means a number of things to our company and we hope to you. The image is built around a power button which to us represents a number of important things:
Powered by NER: similar to the Intel™ inside message, it is NER’s technology, programs, and infrastructure that power your ability as our partners to provide MPS and DC Infrastructure solutions to the end users.
Partner Ecosystem: to us the arrows around the sphere of the power button represent our partner ecosystem; whether it be the end user, our resellers, or our strategic partners. We believe that a partnered approach to the market is absolutely the way to be most successful going forward. We enable our partners and our partners enable us! We are all interrelated through a total system approach.
Sustainability: you will notice that the logo also incorporates the globally recognized image for recycling. Almost everything we do in our business whether it be in MPS or the DC has a green or sustainability element to it. Reduction of power consumption in the data center is a national priority. NER solutions enable this to happen. When optimizing a printer fleet you cannot ignore the operating costs of older technology. Today’s MFP’s require 75% less power to operate. As an organization we are committed to contributing to a sustainable IT enterprise.
Reflection: finally, the reflection on the bottom of the image. Illustrated how we are listening to you and to the market. Today’s NER offerings are centered around what we hear the reseller community, our strategic business partners, and end users tell us what they need to operate more efficiently. We will continue to listen, reflect, and strive to bring to the market unique and high value add offerings.
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