NER Expands Support Coverage

Have you taken notice of the new NER yet? Let me assure you it’s more than an image refresh. We’ve revitalized the heart and soul of NER this past year and now we’re on a mission to deliver to you the results. NER is focused more than ever on delivering effective and impactful solutions into IT. Recently, we added six new positions and re-aligned the sales organization to better service you, the customer. We made these changes with several objectives in mind:

- Increase the quantity and quality of our personnel in geographically desirable markets
- Specialize around solutions to shorten the sales cycle. Increased/focused expertise around MPS and iOS
- Focus efforts on the end-user while maintaining channel integrity
- Leverage the strengths of relationships with our traditional RSM sales team
- Bolster the efforts of our strategic vendor partners
- Generate qualified prospects and opportunities for our partners

Six (6) new positions include:
Three (3) Managed Print Specialists – Business Development Managers
- Focused on Print4.hp CLIP Program
- Highly visible to the End User and Partners throughout sales process
- Ability to articulate the value proposition of MPS engagement to reseller and end user
- East, Central, and West Region support in territory

Two (2) Data Center iOS Specialist / Technology Business Development Manager
- Engage End-Users, support the sales process, maintain channel integrity
- Experts in Data Center Energy Efficiencies
- In depth knowledge involving, power, monitoring, assessments, cabinets, cooling, etc…
- Expanded technical knowledge in the field closer to partners and end users

One (1) Business Development Telemarketing
- Primary focus is to be proactive in setting meetings for the outsides sales force and our channel partners at the end user level
- Lead Generation for Technology and Managed Print Solutions throughout U.S.

With the above changes in place, NER starts a new chapter in our history. As a sales force, we will focus on specific business units instead of being a sales force of generalists. Our new business development focus in Managed Print Solutions and the Data Center brings a level of expertise to the channel on a National basis. You will notice our cadence and tempo surrounding sales activities and market penetration increase to an unparalleled level. We will bring value to our channel partners and strategic vendor partners throughout the entire sales process.

Our regions are divided into five different geographical territories with overlapping resources for each territory. The Territories are defined as the West, North Central, South Central, North East and South East. Each territory has at least two resources available for sales activities which are dedicated to driving organic and profitable sales growth.

The doubling of our sales resource is exciting to us and we hope to our channel partners. We believe that our mutual success will follow as we have the ability and flexibility to make more joint end user sales calls. In closing, I encourage you to explore our newly revamped website, take time to introduce yourself to our sales team or contact me with any questions you may have regarding our refocused efforts.

Data Center Make Up Air Handler (MAH)

Make Up Air is an exchange of old stale air for fresh outside air. Most data centers rely on a building air handler to provide make-up air. This air handler is usually shared with adjacent rooms of the building. It also maintains positive air pressure in the data center. Make sure that the thermostat for this air source is located in a cold aisle of the data center and set accordingly.

A more efficient option is to have a data center dedicated Make up Air Handler provide the make up air. A dedicated MAH is also a great source for data center humidification and conditions 100% of the outside air entering the data center to its stringent requirements. Be sure to place the supply vents over the cold aisle and position the return so that it pulls air from the hot aisle.

Humidity Control

Drastic changes in humidity can be attributed to CRAC unit placement as well as multiple CRAC units not working together for a common goal. A short circuiting CRAC unit can over dry the air causing another CRAC unit in the same facility to register this dry air begin humidifying it-thus creating an endless energy draw.

In order for a CRAC unit to humidify the air, it must heat up and essentially produce steam. If the CRAC unit is heating then it is not cooling, there by reducing capacity. Several CRAC units can be rotating through these cycles. They are trying to condition the air individually rather than working together. It is imperative to reduce short circuiting to a minimum. Also network the CRAC units so they work as a team. A CFD study can find the source of the short circuit and help determine measures to reduce or remove them.

Another option is to remove humidity control from the CRAC units all together. Utilize a more efficient means for humidification by deploying ultra sonic humidifiers. Keeping the humidification separate allows the CRAC unit to dedicate their energies for cooling only.

Welcome to the New NER

NER Data Corporation -- a new company that brings forth forty years of history and experience combined with the energy and drive of a start up enterprise!

We bring forward with us our legacy of quality, service, innovation, and a history of helping our resellers enhance their business by bringing new products, services, and solutions to the marketplace. All of our offerings today are designed to lower the ultimate end users total cost of ownership in their IT enterprise; whether in their print or server environments. I have communicated directly to most of you through email blasts over the last year giving you updates on our September 2009 selection as an HP Collaborative Infrastructure Partner (CLIP Program); the December 2009 sale of our Image1 and Imaging Supplies business units to Clover; the strengthening of our partnership with United Stationers in early April 2010; and an open letter later that month explaining how all of these announcements interrelate. Today I am proud and excited to introduce you to the new identity of the NER that we have been striving to build for the past several years.

You may note that the word “Products” has been dropped from the company name. The simple reason is that our legacy focus on quality manufacturing of commodity products has changed to a focus on programs, service, solutions, and other higher value added offerings. Our concentrated focus on Managed Print Services and Data Center Infrastructure Optimization is led through consultative services in the data center, business process outsourcing for managed print, and the products that follow to lower the end users total cost of ownership. We have transitioned from a company name that was identified by the letters NER printed from a dot matrix impact printer to a name and a logo that is clean, crisp, and represents our future.

The icon on the side of the name means a number of things to our company and we hope to you. The image is built around a power button which to us represents a number of important things:

Powered by NER: similar to the Intel™ inside message, it is NER’s technology, programs, and infrastructure that power your ability as our partners to provide MPS and DC Infrastructure solutions to the end users.


Partner Ecosystem: to us the arrows around the sphere of the power button represent our partner ecosystem; whether it be the end user, our resellers, or our strategic partners. We believe that a partnered approach to the market is absolutely the way to be most successful going forward. We enable our partners and our partners enable us! We are all interrelated through a total system approach.


Sustainability: you will notice that the logo also incorporates the globally recognized image for recycling. Almost everything we do in our business whether it be in MPS or the DC has a green or sustainability element to it. Reduction of power consumption in the data center is a national priority. NER solutions enable this to happen. When optimizing a printer fleet you cannot ignore the operating costs of older technology. Today’s MFP’s require 75% less power to operate. As an organization we are committed to contributing to a sustainable IT enterprise.


Reflection: finally, the reflection on the bottom of the image. Illustrated how we are listening to you and to the market. Today’s NER offerings are centered around what we hear the reseller community, our strategic business partners, and end users tell us what they need to operate more efficiently. We will continue to listen, reflect, and strive to bring to the market unique and high value add offerings.

Improved Freight Quoting Process

NER is excited to announce an improved process for providing freight quotes. Starting on July 26, 2010 we will begin using new internal tools that minimize the steps involved in the freight quoting process, reduce the time to generate the freight quotes, and allow us to integrate the freight quote directly into the body of the product quote.

To take advantage of these new capabilities we need to you to provide us with a minimal amount of initial customer shipping information at the time you request the product quote:

Destination Zip Code / Destination City / Destination State

If you know that there is a special or expedited service required please let us know that information as well at the time of request.

Unless specified, our freight quotes correspond to a “ground service” for all parcel shipments, “dock delivery” for all palletized LTL (less then truckload) shipments, and “lift gate service with inside delivery” for all cabinet shipments.

Freight quotes are valid for thirty (30) days. Please be aware some minor variation between quoted and actual rates may occur due to the application of the fuel surcharge. Fuel surcharge rates are posted by the US Department of Energy. As part of the new process, Product quotes will now be valid for a thirty (30) day period to correspond with the freight quote. This change from our current 60 day policy, will make the process clear and simple for all involved.

We know you will find these new capabilities beneficial to your selling efforts, and we look forward to providing you with this new service. Please let us know if you have any questions.

Sincerely,
Robert Huttemann
Vice President, NER Technology Solutions

Tired of Getting Alarms About Switches Overheating?

Now You Can Maintain a Perfectly Controlled Environment for Your Network Switches.

The SwitchAir™ in-cabinet solution from Opengate provides effective cool air delivery for network switches with side-to-side, side-to-rear and rear-to-front airflow.

Switch port density makes it very convenient (and common) to place network switches facing the rear of rack where server port density resides to simplify network cabling. Due to switch high-port density, intake air is typically at the sides of the switch chassis with heat exhaust out the rear or other side of the network switch chassis.

SwitchAir delivers air to the switch via the SwitchAir Channels. SwitchAir 2U works with switches having; side intake-rear exhaust, side intake-side exhaust and rear intake-front exhaust. You can even stack switches with varying airflow patterns together.

- Quick and simple installation, SwitchAir installs in minutes
- Safely installs on network switches already in operation
- Developed in coordination with IT and network groups – ensures flexibility for most network switch types and installation methods
- Network switch receives cool air from outside the front of the rack and is delivered to the switch without hot air contamination
- Allows the continued practice of placing network switches inside the rack even with high-heat loads commonly generated by today’s energy efficient servers
- A passive SwitchAir 1U model is available specifically for the Cisco 4948

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