Leverage NER's Value-Added Distributor Status with Emerson/Liebert

NER leads the industry in crafting infrastructure solutions using Emerson / Liebert products and services. By leveraging our expertise and Distributor Partnership we enable you to offer solutions that maximize performance and return on investment for your end-user clients.

Partnership Benefits Include:
Value-added distributor partner for channel products EP1-EP5
Advanced 3-Phase program up to 200kVA
Advanced cooling / CRV program
Complete turnkey Support
Ultra-fast turnaround on quotes
Highly-trained staff that employs Liebert provided configuration tools
Complete support for reseller registration process
Ability to spec products for channel opportunities
Ability to help you earn more commissions
Support for reseller programs, training events, training certification programs, and seminars/webinars

Data Center Quote Portal - January 4th

Our Technology Solutions Division is preparing to release a new Quote Tool that will be available through the NER Data website. Reseller Partners will have exclusive access to online tools, reminders, and information that were not previously available.





Benefits Include:
Access and manage quotes anytime, anywhere via the internet
Review new quotes, expired quotes, and purchase history
Personalize proposals with your logo and contact information
Customize end-user quotes by adjusting quantities and discounts
Request new quotes via the portal
Receive email notifications when new quotes are available online
Receive automated alerts for quotes that are about to expire
Turn quotes into purchase orders – quickly and easily!

IMPORTANT NOTE: In preparation for this release, we ask that you log into the NER website (www.nerdata.com) and update your user profile. Also once logged in, access the custom collateral section to upload your company logo. Your contact information and company logo are necessary for customized quote output.

If you do not have an NER website account, you can request one from the NER Login Page. Watch your email for additional information.

Download User Guide Here

Hurricane Irene

We're up, running and taking care of business without missing a step. Please let us know what we can do for you.

220 New Data Center Power Products

Customer driven innovation and customization is key to success in data center power distribution unit marketplace

RENO, Nev., Aug. 11, 2011 /PRNewswire/ -- Server Technology, the global leader for Cabinet Power Distribution Unit (CDU) and Data Center Power Measurement and Monitoring Solutions, announced today the launch of 34 new products, bringing the total new products released in 2011 to 220, reflecting the strong demand for custom and unique data center power innovation and technology at the server rack level. Last month Server Technology also released a significant upgrade to its Sentry Power Manager (SPM) rack-level data center power monitoring solution, version 5.0, featuring a world-class user interface, new features and functionality and a single pane of glass view for global CDU management.

"No matter what you hear, all data centers are not alike. Data center managers want their own custom solutions to solve their unique power and efficiency goals," said Brandon Ewing, president of Server Technology. "We've listened to our customers and worked with them very closely to create these new products. They are designed with the features, power capabilities and security tools needed for data center professionals today."

Server Technology carries the largest number of data center power products in the industry with over 1,900 types of rack-level CDUs designed specifically for the data center and telecommunications markets.

"We are really excited to be releasing even more products into the CDU marketplace. We work very closely with our customers and develop these solutions to meet their goals," said Ewing.

See Article Here

Data Center Power Trade Show

For the past few years, data center power monitoring company Server Technology (News - Alert) has been attending DataCenter Dynamics Washington D.C., an event that provides an opportunity to come to grips with the latest in mission-critical infrastructure and networks with professionals from across the sector. This year is no exception.

“We attend DCD Washington DC because it’s the perfect show for getting in front of key data center professionals in the greater Maryland, DC, Virginia area,” Brandon Siri, senior marketing representative for Server Technology, told TMCnet. “We see a good blend of private and governmental customers attending this event. With the record number of new products we’ve been releasing this year, we are excited to spread the word about what’s new here at Server Tech and how it will benefit the data center community as a whole.”

For the past 25 years, Server Technology has been providing the world’s largest companies with power management solutions. The data center power monitoring company targets two primary markets –data centers and telecommunications.

Server Technology is looking forward to spreading the word about its services at DCD, an event that features speakers from GEICO, US EPA ENERGY STAR (News - Alert), the U.S. Department of Energy and FusionX.

When asked what Server Technology is most looking forward to about this year’s event, Siri said the company is most excited about putting its Sentry Power Manager (SPM) v5.0 in the spotlight.

“Our Sentry Power Manager (SPM) v5.0, the global rack-level power monitoring and management tool, was launched earlier this summer,” Siri said. “DCD DC is the perfect event for us to give live, onsite demos of the product.”

“We’re sending several power experts to the event to handle any and all questions about the SPM product, its numerous versatile uses, and how it work with CDUs to become the best of breed global power monitoring tool,” he added. “Power strategy and CDU deployment in the data center are our areas of expertise and we are eager to get in front of our DC area customers to share this.”

Server Technology is exhibiting at this year’s event and it invites all attendees to stop by its booth to enjoy schedule appointments, product demonstrations and discussions about its CDU program.

This year’s show is particularly important for attendees as data center power consumption has been in the hot seat for awhile now.

“Right now, the government and private companies are very concerned about their energy consumption,” Siri said. “There is a lot out there on the subject, but at DCD event we really see a focus on the subject. Attending a DCD is one of the best ways for an individual to gather the most relevant, accurate and timely information on the data center industry. DCD shows have excellent speakers, exhibitors, and attendees.”

“We’re just as excited to learn as we are to teach,” he added. “Server Technology listens closely to our customers in order to build the solutions that they need for their data centers. With the largest engineering team dedicated solely to CDUs in the industry, Server Technology is designing the features, power options and monitoring tools that world-class data centers need to most effectively manage their power. If you are looking for a power solution for your data center and can’t find one, we invite you to stop by our booth at DCD Washington DC and talk to us. If we can’t find a solution that already exists, we may be able to engineer you one.”


By Carrie Schmelkin
TMCnet Web Editor
Visit her columnist page

COMING SOON! New Quote Portal

NER to Launch new Tech Solution Quote Portal

NER is putting the finishing touches on our new Tech Solution Quote Portal which will provide a new interface for our reseller partners to access, review and create their own customer quotes.


The Quote Portal allows each Reseller Rep the ability to store their profile (Name, Title, Company and Company Logo), view current and old quotes, review purchase history and access forms for product registration.

The Quote Portal also provides several options for each quote. Reseller Reps can create Customer Quotes, view prior Customer Quotes, request a re-quote from NER and submit Purchase Orders.
To customize a quote for your customer, Reseller Reps have the ability to change quantities and pricing, then export the file with their contact info and logo into an excel sheet ready for presentation to their customers!


Feedback from testing has been very positive and we anticipate you’ll enjoy the capabilities this new system offers. Training videos and tip-guides will be available when the Portal is launched in Q3 to our channel partners.

HotLok Alert!

Discontinued: 9.5mm Square and M6 Round Blanking Panels

Upsite is phasing out both the 9.5mm square and the M6 round HotLok Blanking Panels. They are both replaced by the M5 HotLok which has a flexible, universal fit into all EIA-310-E cabinets,

NER will accept orders for the phased out models thru July 15, 2011. After that date, Upsite will be producing only the models (10031, 10033, 10035 and 10038) which have the flexible, universal fit into all EIA-310-E cabinets.

1U: Model 10031 (replaces 10015 & 10041)

2U: Model 10033 (replaces 10023 & 10043)

1U w/Temp Strip: Model 10035 (replaces 10025 & 10045)

2U w/Temp Strip: Model 10038 (replaces 10028 & 10048)

Server Technology Launches Next Generation SPM

SPM 5.0 : Rack-Level Data Center Power Management Solution
SPM is a unique data management tool in that it can serve as a user interface to cabinet power information and/or as a middleware solution, integrating with a variety of existing data center infrastructure management (DCIM) solutions. SPM provides data center power and environmental information via an Application Programming Interface (API) for a true "single pane of glass" view. In either application, SPM allows users to manage their entire CDU network for discovery, setup, configuration and firmware upgrades, as well as receive email alerts and Simple Network Management Protocol (SNMP) trap forwarding and alarms. Additionally, SPM can monitor CDUs from APC, Raritan, Geist and others.



New features and functionality in SPM 5.0 include:

User Defined Customer NOC views. SPM's new user interface makes it easy for users to set up their own NOC views, from a global dashboard, to each CDU, cabinet, location, outlet, outlet groups and clusters and system alarm status zones for contents, recent events and trends.

Circuit and Line Management. Users can now balance their 3-phase lines, mapping out and managing the physical infrastructure of their power systems feeding one or many cabinets, each with one or many CDUs, to provide information, contents, recent events and trends.

Improved Scheduling. Users can now create and save reports and schedule reports and send automatically via email, including scheduling outlet actions, device discovery reports and trends, backup, outlet group and clusters and database maintenance.

Intelligent Data Grid Management. New Intelligent Data Filtering Technology allows users to show specific information and manage, sort and export large blocks of data instantly.

Enhanced Search. Users can now search on virtually anything as well as have multiple search results open and worked concurrently, aided by hot links within the search.

Automatic Firmware Upgrades. SPM will now autodiscover new CDUs and automatically upgrade the firmware when new versions are released.

Global Thresholds. Users can now set thresholds for their CDU network globally, receiving email alerts when those thresholds are exceeded, active alarm monitoring and reports on alarm history.

Integrated Online Help. Extensive help functionality and FAQs are now easily accessible online.

Visit Us to Learn More!

New Firmware for the Falcon FMS

Customizable GUI Shows Status and Values - Calculated PUE/DCiE
Upload your own floor plan as a .jpg and the status of integrated inputs and sensors will be displayed on the floor plan.

Generally, monitoring systems with graphical floor plans showing equipment and sensors cost tens of thousands of dollars. Until now, these features have not been available on basic or mid-market monitoring systems.

New Firmware features:
- An image file of the floor plan can be easily uploaded to the Falcon FMS and configured by the end user.
- Map will display color coded values of sensors (temperature, humidity, amps, etc.) as well as the status of integrated digital inputs and Modbus Groups.
- Information and values from equipment integrated via Modbus are grouped and displayed as a summary value (circle) and are links. All information within the group can be viewed by selecting the link.

Floor Map Example


Calculate the PUE/DCiE of power meters integrated into the Falcon FMS.
Power monitoring is as important as ever and understanding the impacts of the changes to your power infrastructure is critical. For years, the Falcon FMS has had the ability to monitor and provide alarm notification on the values from integrated power sensors and meters. Now, in addition to the monitoring, alarm notification and logging of your power values, the Falcon FMS will provide a graphical display showing how effective or efficient your power infrastructure is.

Firmware features:
- Up to 16 power meters can be integrated into the Falcon FMS.
- Thresholds can be set for alarm notification when values exceed acceptable limits.
- The Falcon FMS can be configured to calculate and display the PUE/DCiE.
- Calculated PUE/DCiE values can be logged internally on the Falcon FMS to allow historical views of the information.

FMS Main Page example:


The firmware including these features is available June 17 and can be uploaded from RLE’s Web site to any FMS running 8.4.x or higher firmware (available since March 2010).

HotSpotr HT-310 Discontinued

Please note that the HotSpotr HT-310 3-speed fan tile will no longer be offered. Please feel free to download the new HotSpotr Product Line Specification Sheet at www.nerdata.com.

Winners of the Uptime Institute Green Enterprise IT Award for Outstanding Facility Product - Opengate Data Systems and Agriculture and Argri-Food Cana

May 17, 2011 – Opengate Data Systems, a data center solution provider specializing in the research and development of intelligent-distributed power and cooling along with Agriculture and Agri-Food Canada wins the prestigious Uptime Institute 2011 Green Enterprise IT Award for Outstanding Facilities Product in a User Deployment.

Intelligent Containment – Beyond Hot and Cold

Just one year after winning the ASHRAE Technology Award, Opengate Data Systems Wins the 2011 Green Enterprise IT Award in the Outstanding Facilities Product in a User Deployment category. Agriculture and Agri-Food Canada (AAFC) also a recipient of this award, presented their award-winning case study at the Uptime Symposium profiling a facilities product that improved data center energy efficiency.

AAFC’s Winnipeg Data Center has been under aggressive IT load growth. Implemented 20 years ago with a six inch raised floor and the last cooling infrastructure upgrade done in 1999, the data center is currently operating well beyond its designed IT load.

The first major cooling challenge halting growth occurred in July of 2008. Recognizing that the data center was operating inefficiently with significant cooling over-supply, a search was initiated to find ways to reclaim this lost cooling capacity. Standard best practices in air-flow management were successful initially, but a year later AAFC was again limited from further growth.

A single Opengate “intelligent” active containment hood was introduced at this time and proved significant in not only allowing increased IT load, but also provided a number of additional benefits. Key benefits that enabled intelligent cooling decisions in this challenging environment were the ability to record and automate reactions to environmental metrics, and the threshold alerting capabilities of the system.

Thus began the “Intelligent Containment” project, which to date has seen twelve racks retrofitted with six intelligent active hoods capturing the majority of hot aisle heat. This highly effective and easy approach has not only allowed IT load increases beyond what was previously possible, but did so without increasing cooling costs, enabling:
• fiscal and environmental leadership
• increased uptime
• higher density solutions
• the elimination of hot/cold aisles
• increased value of future free-cooling, and
• extended the life of an older data center

AAFC Winnipeg Data Center is Meeting Aggressive Growth Demands

The challenge for AAFC’s data center services was to grow approximately 40% with limited infrastructure investment. With Prairie HVAC’s assistance, the Opengate Containment Cooling systems enabled AAFC to quickly meet aggressive growth demands on data center services that were previously not possible given the center's cooling infrastructure. Opengate’s ability to actively manage rack airflow, with redundant fans and a secure Web server to email alerts and provided metrics, was significant in enabling intelligent cooling decisions. This in turn enabled higher power-density racks and increased cooling efficiencies throughout the data center. Prairie HVAC provided and implemented the Opengate intelligent containment. Upon installation of the first intelligent containment system at AAFC, the benefits were demonstrated and allowed the continued deployment of intelligent containment systems to further optimize the AAFC Winnipeg data center.

Knowledge Transferability

AAFC can apply the significance of a managed containment-cooled system, with load and environment metrics, to make intelligent cooling decisions in other data centers:
• Increase utilization of existing cooling infrastructure
• Deploy higher-density racks with confidence, success, and without confusion
• Valuable remote real-time monitoring of temperature and humidity across the data center
• Achieve high-density rack deployment with a traditional cooling infrastructure
• Achieve immediate benefits of rack deployment and reduction in data center energy consumption
• Achieve load increase and energy savings with a lower-than-desired raised floors
• Significant savings – Ideal for infrastructure and energy cost reductions

Opengate returns 100% of the hot server exhaust air directly back to perimeter cooling units or central air handlers

Containment Cooling systems take an innovative yet practical approach; contain the heat in the row and intelligently control it to simplify the entire cooling circuit. The Opengate system contains 100% of the heat right in the row of racks, eliminating the hot aisle. Eliminating the hot aisle is critical with temperatures easily exceeding 100 ºF (38 ºC) due to raised supply-air temperatures and more efficient, higher exhaust temperature servers. Opengate customers safely raise the data center cooling supply air temperature to the upper ASHRAE limit without any region in the data center being more than a few degrees greater than the supply air temperature.

Flexible architecture enables grouping of different rack types and quick placement of Containment Cooling systems as data center services grow

Opengate Containment Cooling systems require a much lower capital investment compared to other systems targeted for eliminating data center cooling waste. The return on investment is typically less than 6 months for new expansion, and less than 12 months for retrofit when using a row-based approach. The flexibility of the system allows sizing as needed for new spaces or for retrofitting existing spaces to reclaim wasted cooling capacity.

Zero-Pressure for Zero-Waste

Opengate systems control the row plenum (the area behind the servers where the heat is exhausted) to essentially zero-pressure. This ensures all server heat exhaust (and no room cooling) returns to where it is supposed to; the perimeter cooling or central air handling units. Continually maintaining zero-pressure ensures no pressure build up in the racks and allows intelligent data collection of the air volume being demanded by IT equipment.

Opengate Eliminates Data Center Hot Aisles and Provides Zero-Waste Cooling with Its New Row-Based Containment Cooling Solutions

May 11, 2011 – Opengate Data Systems, a data center solution provider specializing in the research and development of intelligent-distributed power and cooling today announced EC30R Row-Based Containment Cooling®. Opengate’s Containment Cooling recently won the Uptime Institute 2011 Green Enterprise IT Award for Outstanding Facilities Product in a User Deployment.

Multiple Studies Reveal

Data center cooling systems are delivering 2.6 times more air than IT equipment requires in an effort to maintain environmental conditions within the temperature range recommended by ASHRAE (American Society of Heating Refrigeration and Air-conditioning Engineers). In most cases cooling system supply air is 10 to 20 degrees Fahrenheit below the ASHRAE recommended temperature. Best practices to reduce waste and attempts to passively contain air at today’s power densities have reached their limit. A 2010 ASHRAE study revealed that a typical 10 kW rack leaks 37% of the server exhaust heat out of the rack’s front rails and bottom where a majority of this air flows back into the left and right side intake vents of the servers. This study also showed that sealing the rack to prevent leakage results in leakage between servers and the pressure build-up in the rack causes a significant server fan power increase.

Opengate returns 100% of the hot server exhaust air directly back to perimeter cooling units or central air handlers
The EC30R Containment Cooling system takes an innovative yet practical approach; contain the heat in the row and intelligently control it to simplify the entire cooling circuit. The Opengate EC30R system contains 100% of the heat right in the row of racks, eliminating the hot aisle. Eliminating the hot aisle is critical with temperatures easily exceeding 100 ºF (38 ºC) due to raised supply-air temperatures and more efficient, higher exhaust temperature servers.

“The EC30R is an effective airflow management system. You only deliver cooling for what the IT equipment demands,” said Mark Germagian, CEO and founder of Opengate. “With deployment of our intelligent row-based containment solutions, customers are able to reduce data center fan power consumption by 700 watts per 1000 watts of IT load—a 70% reduction. If desired, Opengate customers can also safely raise the data center cooling supply air temperature to the upper ASHRAE limit without any region in the data center being more than a few degrees greater than the supply air temperature.”

Flexible architecture enables grouping of different rack types and quick placement of EC30R Containment Cooling systems as data center services grow

Opengate Containment Cooling systems require a much lower capital investment compared to other systems targeted for eliminating data center cooling waste. The return on investment is typically less than 6 months for new expansion, and less than 12 months for retrofit when using a row-based approach. One EC30R is capable of exhausting 2700 cubic feet per minute (CFM) of hot IT exhaust air from a group of racks. Multiple EC30Rs in the row work collectively to evacuate the heat, communicating to each other to intelligently monitor and control the heat removal operation.

“The flexibility of the EC30R system allows sizing as needed for new spaces or for retrofitting existing spaces to reclaim wasted cooling capacity,” said Mark Germagian. “The EC30R system is an expansion of the EC10 and EC20 Containment Cooling systems that have been shipping for over two years.”

Zero-Pressure for Zero-Waste
Opengate systems control the row plenum (the area behind the servers where the heat is exhausted) to essentially zero-pressure. This ensures all server heat exhaust (and no room cooling) returns to where it is supposed to; the perimeter cooling or central air handling units. Continually maintaining zero-pressure ensures no pressure build up in the racks and allows intelligent data collection of the air volume being demanded by IT equipment. Without intelligent real-time data collection, zero-waste would be impossible.

Opengate Row-Based Containment Cooling provides customers with the following data center cooling performance guarantee:

• Ability to deploy one cooling solution for all IT equipment types and densities (up to 30 kW per rack).
• Stabilize rack intake air temperatures to within a few degrees of the supply air temperature at all points in the data center.
• Reduce total data center fan power by 70% over typical industry standards - supplying only the volume of air needed by the IT equipment
• Dynamically adjust cooling supply based on IT demand as servers dynamically scale their airflow requirements.
• Eliminate backpressure on servers - allowing servers to operate at their lowest airflow rates and greatest efficiency.
• Flexibly scale containment requirements as needed - allowing full utilization of cooling resources at all times.

High-Touch, Quick-Deploy Application for EC30R with RowEnclosure™

High-touch data centers requiring pre-stacked and wired server racks can be rolled onto the data center floor and into the patent pending RowEnclosure, where facility cabling and EC30R Containment Cooling has been commissioned and is service ready. This allows facilities to prepare for high volume deployment of data center services while the server racks are being ordered and configured. If desired, racks placed in the RowEnclosure can be minimalist 4-post construction since they are plugging into a RowEnclosure which becomes the outer shell for the entire row of racks.

NER Participates in CIO Summit 2011

In mid-April, NER's President Steve Oatway and SVP Scott Steele sat down with 20 of the countries top CIOs. During the three-day summit, IT executives from a wide range of verticals were introduced to NER and our solutions. The private meetings allowed for the open exchange of ideas, examined common IT problems and provided a gut check of our value-add in the eyes of C-level decision makers.

We'd like to thank all those that participated. NER had several key take-aways from the meetings and look forward to building on the relationships started at the summit.

ConEdison Approved Market Partner

NER Data Corporation has recently been approved by Con Edison as a Commerical and Industrial Energy Efficiency Market Partner. Market Partners are trained to provide technical support to commercial and industrial customers for the installation of energy efficient equipment and can assist with the application process.



The Con Edison C&I Energy Efficiency Program is designed to businesses by:
- Reducing the cost of implementing energy savings projects
- Improving customer operations and maintenance efficiencies
- Creating a win-win scenario for business and the environment


Commercial & Industrial Energy Efficiency Program Overview

Con Edison wants to help commercial & industrial customers save energy, money and protect the environment. We offer financial incentives for installing energy efficient electric and gas equipment and technical studies. These energy efficient measures can help improve a company's bottom line.

Rebates are offered for upgrading equipment including lighting fixtures, LED exit signs, chillers, packaged heating, ventilation, and air-conditioning systems, motors, water and steam boilers. Performance-based custom incentives for installing high-efficiency equipment or energy saving solutions not on the Equipment Rebate Program lists. Payment of up to 50% of costs, with a cap of $67,000, for an energy-efficiency technical study evaluating your energy use and recommending steps you can take to increase your gas and electric efficiency.

Achieving an Affordable Green Data Center

Now that the economy is starting to show signs of life, 2011 is looking to be a breakthrough year for many in the IT segment. Companies long held hostage by poor cash flow and tight budgets, are finally planning to address overdue equipment refreshes, facility upgrades, and even data center expansions. While everyone cheers the changing momentum, many managers remain uncertain about implementing projects that meet IT requirements and achieve corporate ‘greening’ goals.

But what does it really mean to green your data center?

Read More

NER Data Corporation Exhibiting at AFCOM DCW 2011 in Las Vegas

Infrastructure Optimization Solutions will be showcased as well as an information session on Utility Incentives

Glassboro NJ, - March 11, 2011 - NER Data Corporation (NER), one of the nation's leaders in Data Center Optimization Solutions will showcase its enhanced solutions portfolio in Booth 420 at the Data Center World Expo, opening Tuesday, March. 29, 2011 at the Mirage Hotel and Convention Center in Las Vegas.

“Our approach to the Data Center isn’t about a single point solution, it’s about balancing all resources to achieve optimal efficiencies..."

Read More.

NER Partner Tripp Lite Introduces New Switched 3-Phase PDUs

Tripp Lite, a world-leading manufacturer of power protection equipment, has introduced 16 new Switched 3-Phase PDUs in addition to its already extensive line of network-grade Power Distribution Units. Data center managers looking for more powerful management solutions for their IT infrastructures can now economically add receptacle-level power visibility to their toolkits.

Tripp Lite 3-Phase Switched PDUs give IT managers the traditional ability to turn on, turn off, recycle or lock-out power to each individual receptacle, but now also provide power information at the receptacle level to monitor individual devices or group of devices. PDU power consumption per-phase or per-receptacle is visually displayed locally on the PDU, and can be monitored remotely via built-in Ethernet interface.

Read more.

Data Center Energy Practitioner (DCEP) Certificate Program

We are pleased to announce Tim Hirschenhofer, our east coast Data Center iOS Specialist, successfully completed the DOE Data Center Energy Practitioner Certification program.




About the DCEP Program
The DOE “Save Energy Now” program has partnered with the industry in the development of a process leading to practitioners qualified to evaluate the energy status and efficiency opportunities in data centers. The key objective of the Data Center Energy Practitioner (DCEP) Program is to accelerate energy savings in the dynamic and energy-intensive marketplace of data centers.

The DOE has a goal to have at least 200 practitioners by 2011. Significant knowledge, training, and skills are required to perform accurate energy assessments in data centers. DCEPs are:

• Qualified to identify and evaluate data center energy efficiency opportunities
• Proficient in the use of DOE's DC Pro software tool suite
• Address energy opportunities in electrical systems, air management, HVAC, IT equipment, and on-site generation
• Trained on conducting data center assessments
• Required to pass an exam and be requalified every 2 to 3 years.

The benefits of using the Practitioners include consistency of qualifications and approach as well as a high level of repeatability and credibility of recommendations.

Packet Power News

Affordably Monitor Data Center Power &Temperature
Packet Power Delivers Insight Into Energy Usage

Vision delivered simply. That’s what Packet Power specializes in. Specifically, the Minneapolis-based company provides data center and facilities managers an easy and affordable way to monitor their electrical power usage to decipher exactly why each facility consumes as much electricity as it does. With such visibility in hand, Packet Power not only helps companies lower their operating costs, it helps them lengthen the lifespan of their facilities, improve overall energy efficiency, and continually and accurately track and allocate energy expenditures. Read More

Reaction to 'Microsoft Eliminates Server Fan, Despite PUE Hit'

This story/announcement definitely points to why PUE can’t be the “Holy Grail” for Data Center energy efficiency measurement and comparison. We have seen similar realities and results within clients doing aggressive virtualization. In both cases their overall power consumption goes down on the IT load side but their PUE goes up.

Reality is PUE is a result that can be manipulated. Google did it the other way, they moved a 9v battery (for back-up) onto the IT load side (into their custom server) thus eliminating UPS load from the Infrastructure side resulting in a lower PUE calculation.

Bottom line, reducing the IT load side of the equation without corresponding reductions of power consumption (via efficiency gain) on the Infrastructure/Facilities side will indeed lead to an increased PUE!

The goal of measuring PUE and all other efficiency exercises for that matter should be to reduce overall Power Consumption. What the client does with the overall gains (Savings, Add Manage-able load, increase redundancy, Avoid build out) is up to them. Seems Microsoft is correctly focused on that goal!!!

Is PUE a bad thing? I don’t think so, it has people looking at power consumption, IT load efficiency and Infrastructure/Facilities efficiency. It gives organizations a means to measure and compare the impacts of their actions in their environment. Most importantly it has organizations working to reduce overall consumption and improve efficiency. Good for their bottom line and the planet. Will it remain the key benchmark? For now, but make no mistake some form of watt per useful work/compute unit of measure and comparison will be on the horizon, but not for a while.

What’s it mean for NER and our iOS Solutions? We should continue to drive great value and efficiency on the Infrastructure/Facilities side with our industry leading Cooling Optimization Solutions. Cooling and moving air is the single largest component/variable of the Infrastructure/Facilities Power consumption equation. With products and solutions that can reduce Power Consumption for Cooling 40-80% (when combined) we are well positioned to help people achieve reduced PUE. In every case, we can and will significantly improve a Data Centers Infrastructure efficiency.

NER presenting at AFCOM in Las Vegas

NER will be presenting at this year's AFCOM Data Center World Expo in Las Vegas. We invite you to attend the session to learn more about energy incentives and their growing impact on data center projects.

Financing Data Center Assessments and Projects with Energy Incentives

"Energy utilities across the nation have created incentive rebate programs for their commercial and industrial customers to implement qualified energy saving projects. Since baseline measurements are required and often subsidized, learn how NER iOS Assessments can provide the data needed to qualify projects for utility incentives. NER's extensive evaluation can also provide a complete plan to take a project from inception to completion, ensuring utility approval and lowering data center project costs for the customer."

Product Information Session (P4)
March 30th - 10:30 to 11:30 in Room 4

Also remember to visit NER at Booth #420. Many of our technical experts will be available to answer questions.


DATA CENTER WORLD
Conference: March 27–31, 2011
Expo: March 29–30, 2011
Location: Mirage Hotel and Events Center
Las Vegas, Nevada

Vendor Training Sessions

Most of the Technology Solutions team will be in product training sessions starting Monday 1/24 and concluding Wednesday 1/26. We will continue to monitor email and phone messages, but please bear with us as response times may be slightly extended.